Medium Counter Signs - Set of 12

€168 EUR €216


A better way to label the little things. Custom counter display signs for pastries, ceramics, and everything in between. Magnet letters make it easy to change what’s on offer. Available in a range of colours, there’s a Counter Sign to display to suit your space.


Sign Face: 116mm (L) x 602mm (W)
Small Magnet Letters: 7mm (L) x 5mm (W)
Large Magnet Letters: 9.72mm (L) x 7mm (W)
Material: Steel, Magnet
Weight: 3.1kgs

*Includes 12x individual signs & 2,400+ magnet letters, numbers, and symbols.
Suitable for indoor use only.


How many letters and numbers come with the Counter Signs?

Each order of Counter Signs comes with eight sheets of magnet letters and numbers, with 2,489 symbols in total.

Can I buy extra magnets if I run out?

We do not sell extra magnet letters or numbers, but we've included more than enough in each pack to have your displays up and running in no time.

How many Counter Signs will come in each pack?

Each pack comes with 12 Counter Signs and eight sheets of magnetic characters.

Do you also brand the Counter Signs or do you only sell them as blanks?

We only supply the Counter Signs blank. However, the Counter Signs are really easy to get branded. Simply take it to your local signwriter or printer and they will be able to apply a vinyl decal of your artwork to the sign. Just tell them it is going on a 11.6cm/4.5" (W) x 6cm/2.3" (H) faceplate.

What other countertop options does George & Willy sell?

We also sell a Collection of Counter Signs in a range of shapes and sizes, along with the Card Counter Signs, the Pricing Signs, and the Table Talkers for something a little different. Have a look at our complete Tabletop Collection for more.

Can the small magnetic signs be used outside?

The counter display signs should not be used outdoors, as they are not considered weatherproof.

What other small menu displays does George & Willy sell?

We have a range of custom Counter Signs in different shapes, sizes, and colors designed to suit your space, including the Large Counter Signs, Medium Counter Signs, the Standing Counter Signs. For something a little different, take a look at the Large Pricing Signs, and for the full range, check out our Tabletop Collection.

Customer Reviews

Based on 273 reviews

Love the counter signs! They are easy to use, sleek and contemporary. We love the product and the way it looks in our bakery case. Great for quick sign changing and looks upscale!


Love at first bite 🍪😋

Cochini T.

Christmas arrived early thanks to @georgeandwilly!

Newport C.

design matters. We believe the best experiences engage all of our senses. We care about the details, because beautiful and functional design has the power to make something as simple as getting coffee into a moment of impact. As we look ahead, we know the future will continue to include great collaborations that help us shape the environments we’d like to hang out in


We love your counter signs! They look amazing, very stylish and easy to set up. I’m really happy with the purchase! Thank you!