“George and Willy” are George Wilkins and Will McCallum, two Kiwis who met in college about a decade ago. McCallum told me by phone that they each were obsessed with making things—desks, lamps, tables—and decided to go into business together. But as soon as they created the sign for their company, they were taken aback by the reaction.
https://thetakeout.com/cute-coffee-shop-menu-board-is-popping-up-everywhere