Counter Signs - Set of 12
These custom Counter Signs are a better way to label the little things. Counter display signs for pastries, ceramics, and everything in between. Magnet letters make it easy to change what’s on offer with our custom countertop signs.
- Magnetic steel construction
- Available in six different colours
- Includes 12 x Counter Signs and 1,680 x letters, numbers, and symbols
- Lifetime Warranty
- Enjoy 100 Day Returns
- Plastic-Free Packaging
- Suitable for indoor use only

Specifications
Sign Face: 9cm x 4.3cm
Magnet Letters: 0.7cm x 0.5cm
Delivery & Returns
Tracked Courier Rates from:
€5 in Mainland Europe via UPS
£4 to the United Kingdom via UPS
For shipping information, take a look at our Shipping policy.
Returns are accepted within 100 days of receiving your order. For more info, please see our Returns and Exchanges policy.
FAQs
How big is the faceplate on the metal Counter Sign?
The faceplate on the metal Counter Sign measures 3.5"/90mm (H) x 1.7"/43mm (W).
How many letters and numbers come with the Counter Signs?
Each order of Counter Signs comes with two sheets of magnet letters and numbers, with 1,680 symbols in total.
Can I buy extra magnets if I run out?
We do not sell extra magnet letters or numbers, but we've included more than enough in each pack to have your displays up and running in no time.
How many Counter Signs will come in each pack?
Each pack comes with 12 Counter Signs and two sheets of magnetic letters.
What material is the metal price sign made from?
The Counter Sign is made from magnetic steel.
How can I display messages on the metal Counter Signs?
The Counter Signs can be used with magnet letters, written on in chalk (we would not recommend using liquid chalk pens), or you could apply a vinyl decal for a more permanent message.
Do you also brand the Counter Signs or do you only sell them as blanks?
We only supply the Counter Signs blank. However, the Counter Signs are really easy to get branded. Simply take it to your local signwriter or printer and they will be able to apply a vinyl decal of your artwork to the sign. Just tell them it is going on a 3.5mm/90mm (H) x 1.7"/43mm (W) faceplate.
What other countertop options does George & Willy sell?
We also sell the Card Counter Signs, the Standing Counter Signs, the Pricing Signs, and the Table Talkers for something a little different. Have a look at our complete Tabletop Collection for more.
Do the Counter Signs come with chalk?
The Counter Signs do not come with chalk, but it's very easy to find in your local stationery or art store.
I'm so so happy with my minimal, stylish counter top signs, absolutely the perfect way to relate the message of my brand with customers! Impeccable service and quality, many thanks.
We got the sage color and are liking them :) the only feedback I would give is that the letters do not stay on ours too well. If you bump or nudge these the letters slide down. Maybe the paint coating was too thick on ours or maybe this is just how it’s supposed to be - set up once and not moved around or touched much. Regardless we like them, just have to be very careful and wish the magnet letters were a little stronger :)
After browsing through all the various signage options, I decided these standing rectangular ones would be the best version. They are excellent for my occasional home bakery creations and help to spice up photos! Also really appreciate the nice wooden storage box it comes in.
This is a big upgrade since going from my dollar store tags to something CLEAN & PROFESSIONAL. I saved up and months later I finally ordered some. It’s worth every penny! I’ve gotten so many compliments from other vendors.I keep sending them to George & Willy. Thank you !
@maddhealing
We love these signs so much! We don't keep 12 options in our pastry case at once, but also use these signs on our tables with menu QR codes. Great little signs that do so well to elevate our space. We knew people would be looking at these signs everyday so we wanted to get the best quality!
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200 reviewsI'm so so happy with my minimal, stylish counter top signs, absolutely the perfect way to relate the message of my brand with customers! Impeccable service and quality, many thanks.
We got the sage color and are liking them :) the only feedback I would give is that the letters do not stay on ours too well. If you bump or nudge these the letters slide down. Maybe the paint coating was too thick on ours or maybe this is just how it’s supposed to be - set up once and not moved around or touched much. Regardless we like them, just have to be very careful and wish the magnet letters were a little stronger :)
After browsing through all the various signage options, I decided these standing rectangular ones would be the best version. They are excellent for my occasional home bakery creations and help to spice up photos! Also really appreciate the nice wooden storage box it comes in.
This is a big upgrade since going from my dollar store tags to something CLEAN & PROFESSIONAL. I saved up and months later I finally ordered some. It’s worth every penny! I’ve gotten so many compliments from other vendors.I keep sending them to George & Willy. Thank you !
@maddhealing
We love these signs so much! We don't keep 12 options in our pastry case at once, but also use these signs on our tables with menu QR codes. Great little signs that do so well to elevate our space. We knew people would be looking at these signs everyday so we wanted to get the best quality!